Challenge
Develop a brand identity that focuses on teamwork and promotes awareness of the brand as Commerce Trust expands outside of the midwest marketplace.
Develop a brand identity that focuses on teamwork and promotes awareness of the brand as Commerce Trust expands outside of the midwest marketplace.
Strategy
Our final concept, Harness the True Team Advantage, derived from Commerce Trust's individuality in how they structure their teams around their clients. We wanted to focus on how having not only a team, but the right team for you is the most important thing. We paired this thinking with a modern and elevated visual approach that emphasizes the strength of a team.
Our final concept, Harness the True Team Advantage, derived from Commerce Trust's individuality in how they structure their teams around their clients. We wanted to focus on how having not only a team, but the right team for you is the most important thing. We paired this thinking with a modern and elevated visual approach that emphasizes the strength of a team.
Results
An extremely well-thought out brand identity with cohesion across a wide array of print and digital assets and a library of graphic elements that set the brand up for future success.
An extremely well-thought out brand identity with cohesion across a wide array of print and digital assets and a library of graphic elements that set the brand up for future success.
Visual Identity in Practice
